Product Code Database
Loro Piana S.p.A. is an Italian luxury fashion brand specialized in textile manufacturing and ready-to-wear clothing headquartered in Milan. Since its start as a merchant of Cashmere wool, vicuña, linen and merino fabrics, Loro Piana expanded to design Knitted fabric, leather goods, footwear, Perfume and related accessories. The company has three divisions: textiles, high fashion and luxury goods. Its core branding includes the Loro Piana family signature and coat-of-arms, depicting a Fagus sylvatica, a golden eagle, and two diagonal Stars of Italy , framed by Thistle.
It was founded in 1924 by Pietro Loro Piana, an Italian engineer, in the Quarona commune of Piedmont. Since 2013, the company has been majority-owned by LVMH, a French multinational fashion conglomerate. Loro Piana is one of the largest purveyors of cashmere in the world, producing 14.8 million feet of fabric in 2012.
During the 1970s, the company was directed by Franco's sons, Sergio and Pier Luigi. Their focus was on top-quality fabric development, including cashmere and extra-fine wools. Sergio and Pier Luigi's research gave birth to the Tasmanian fabric. In the 1980s, Sergio and Pier Luigi started to diversify the business, launching their first ready-to-wear collection and creating the luxury goods division. By the late 1990s, Loro Piana was selling smart tailored jackets, wool overcoats and finely woven cashmere sweaters in its shops in Milan and New York.Laura May Todd (14 April 2022), Loro Piana Gets a New Headquarters and Store T.
In July 2013, LVMH acquired an 80% stake in Loro Piana, becoming their majority shareholder, through a $2.6 billion cash and debt deal. Sergio Loro Piana died the same year. In December 2013, LVMH announced that Antoine Arnault would become chairman of Loro Piana. In 2017, LVMH acquired another 5% stake in the company. Since 2022, Loro Piana has established its headquarters at Cortile della Seta in Milan's Brera district.
In 2021, Loro Piana worked with Hiroshi Fujiwara to design the brand's first-ever Capsule wardrobe.Luisa Zargani (12 October 2021), Loro Piana to Launch Collection Designed by Hiroshi Fujiwara Women's Wear Daily.
In 2022, Loro Piana introduced its first swimwear collection for women.Martino Carrera (1 July 2022), Loro Piana Debuts Swimwear With ‘La Dolce Vita’ Collection Women's Wear Daily.
Loro Piana reported €700 million in revenue in 2012. Revenue grew to €1 billion in 2019.
In March 2024, Bloomberg News criticised the company's compensation agreements with local vicuña wool communities for being insufficient and ineffective in combatting subsistence farming.Rochabrun, Marcelo. Bloomberg News (14 March 2024), The Secret Price of Quiet Luxury. Retrieved 6 April 2024. Loro Piana announced enhanced supplier audits in December 2024 to ensure greater compliance with local compensation agreements.
Since 2016, Loro Piana has been providing the official uniform of the European team competing at the biennial Ryder Cup.Sandra Salibian (30 May 2023), Loro Piana’s Uniforms for 2023 Ryder Cup in Rome Revealed Women's Wear Daily. In 2021, the brand entered into an agreement with soccer team Juventus FC to provide the men’s team with formal off-field uniforms, extending the collaboration to the club’s female division the following year.Martino Carrera (5 August 2022), Loro Piana Expands Collab With Juventus to Female Soccer Players Women's Wear Daily.
|
|
